“The Knot Worldwide Unveils 2024 Global Wedding Report Amidst Global Challenges”
The Knot Worldwide, a prominent marketplace and family of brands celebrating milestones, has launched its 2024 Global Wedding Report. This comprehensive study surveyed over 25,000 couples who married in 2023 across 15 countries, revealing weddings’ evolving role in society amidst global crises and economic uncertainties.
“Throughout the past year, we’ve observed engaged couples increasingly embracing technology in their wedding planning journey,” remarked Tim Chi, CEO of The Knot Worldwide. “While celebrating with loved ones remains central to wedding planning, millennials continue to dominate the market, while Gen Z’s influence is steadily growing. This younger generation is reshaping traditions, urging the industry to adapt.”
Key Highlights from The Knot Worldwide 2024 Global Wedding Report:
- Meeting through Social Networks:
- Meeting significant others through friends remains the top method, notably in Italy (35%).
- Online platforms and dating apps are increasingly popular, especially in Canada (39%) and the U.K. (33%), marking a significant increase since 2019.
- Shifting Dynamics:
- Many couples prioritize building relationships and family before marriage. A substantial number of French couples had children before marriage, with similar trends in Chile and Portugal.
- The average age of marrying couples has risen across several regions, reflecting changing social norms and economic factors.
- Economic Resilience:
- Despite economic challenges, couples globally continue to invest in their weddings, prioritizing guest experience over costs.
- Latin American couples often reduced guest lists while maintaining or increasing budgets. In North America, couples made strategic adjustments to manage costs.
- Role of Technology:
- WhatsApp emerged as a vital communication tool for couples and vendors across many countries, except in the U.S.
- Video chat usage for vendor communications saw significant uptake in countries like the U.K., U.S., and Canada.
- Cultural Diversity:
- Weddings showcase diverse traditions globally. For instance, cake-cutting is prevalent in Portugal and Italy but less common in Brazil.
- Unique regional customs, such as limited-time open bars in Spain and signature cocktails in the U.S., highlight cultural nuances.
The full report provides detailed insights into global wedding trends and is accessible here.
Methodology:
The 2024 Global Wedding Report gathered data from a diverse pool of nearly 25,000 couples married in 2023 across 15 countries. Participants were recruited via email or SMS invitations from The Knot Worldwide’s membership platforms between March 2023 and March 2024.
About The Knot Worldwide:
Operating in over 16 countries, The Knot Worldwide connects couples with local wedding professionals through a leading online wedding marketplace. Its suite of services includes personalized wedding websites, planning tools, invitations, and registry services. The company also supports parents with pregnancy and parenting resources through The Bump and facilitates other life celebrations through The Bash.
