Omni Retail Enterprises Taps Steve Marada to Lead Product Development and Merchandising Strategy at Bodybuilding.com
Omni Retail Enterprises, a leading operator of diverse digital storefronts and lifestyle communities spanning home decor, apparel, health & wellness, fitness, and educational programs, has appointed Steve Marada as Head of Product Development and Merchandising Strategy for Bodybuilding.com. Marada’s role will focus on revitalizing Bodybuilding.com, a global community with millions of members committed to enhancing their lifestyles.
“Steve’s proven track record in revitalizing health & wellness brands makes him the ideal leader for Bodybuilding.com. His extensive experience and strategic acumen are precisely what we need to unlock the brand’s full potential,” remarked Sharon Leite, CEO of Omni.
“At The Vitamin Shoppe, I witnessed firsthand Steve’s ability to innovate and deliver top-tier products to consumers. His deep industry expertise in manufacturing and commercialization will undoubtedly drive significant value as we embark on this transformative journey with Bodybuilding.com,” added Leite.
Marada previously served as Divisional Vice President – Private Brands at The Vitamin Shoppe and held pivotal roles at Nature’s Answer, Insight Nutrition, MHP – Maximum Human Performance, and Genceutic Naturals. He holds a BS in Dietetics Food & Nutrition from Montclair State University.
“Joining Omni Retail Enterprises presents an exciting opportunity to contribute to the legacy of Bodybuilding.com, an iconic brand in the fitness community. I look forward to leveraging my experience to reignite enthusiasm and propel Bodybuilding.com to new heights,” expressed Marada.
About Omni Retail Enterprises
Omni Retail Enterprises is a global e-commerce entity that curates an array of lifestyle brands, aiming to enrich the consumer shopping experience. The portfolio includes Bodybuilding.com, Pier1.com, DressBarn.com, Mentorbox.com, and ownership of intellectual properties such as Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things, and Ralph & Russo.
