Coca-Cola Digital Transformation Strategy Report 2024

The “Coca-Cola Company – Digital Transformation Strategies” profile has been added to ResearchAndMarkets.com’s offerings. This report provides comprehensive insights into Coca-Cola’s technology activities, focusing on its digital transformation strategies and innovation programs. It details Coca-Cola’s technology initiatives, including partnerships, product launches, and acquisitions.

Coca-Cola is a leading producer, distributor, and marketer of non-alcoholic beverages. Its product portfolio includes sparkling beverages, juices, waters, teas, coffees, and energy drinks, marketed under brands like Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau, Vitamin Water, Powerade, Dasani, Fuze Tea, Minute Maid, Simply, Georgia, and Del Valle.

Coca-Cola sells its products to independent bottling partners, distributors, wholesalers, and retailers. Its operations are divided into four geographic segments: Europe, the Middle East & Africa, Latin America, North America, and Asia-Pacific. The company also includes non-geographic segments like Global Ventures and Bottling Investments Group (BIG) in its reporting.

The report details each technology initiative, outlining the technology theme, objectives, and benefits, providing a clear understanding of Coca-Cola’s strategic intent. Additionally, it includes information on Coca-Cola’s estimated ICT budgets and major ICT contracts, highlighting its financial commitments and priorities in advancing its technological capabilities.

Scope

Coca-Cola implemented Microsoft Azure to cut costs, enhance operations, and safeguard sensitive data as part of its digital transformation.
The company utilizes big data analytics and AI algorithms to ensure seamless asset functioning. For example, Coca-Cola China uses Clobotics’ SmartView solution, leveraging computer vision and machine learning to capture cooler data for optimal performance and safety.
In partnership with SandStar, Coca-Cola designed an intelligent retail lounge in China that uses AI to collect consumer data through interactive experiences.
Coca-Cola provides personalized marketing strategies by consolidating regional customer data platforms into a unified view, delivering real-time insights globally.