The beauty industry’s growth reflects increasing consumer focus on self-care and wellness worldwide. This growth intensifies competition, prompting companies to make strategic moves for differentiation and sustained success. Avon International has chosen the Blue Yonder Platform with Cognitive Demand Planning, Enterprise Supply Planning, and Control Tower to establish an advanced end-to-end supply chain. This decision supports Avon’s strategy amidst a dynamic market.
Avon International, operating in over 40 countries across Europe and Asia Pacific, leverages a 135-year legacy in relationship selling through millions of independent representatives. The brand serves customers via diverse channels including online platforms, offline outlets, and wholesalers.
To enhance manufacturing and distribution efficiency in Europe and Asia Pacific, Avon established a centralized “Planning Center” for streamlined demand and supply planning. Blue Yonder’s SaaS solutions, harnessing AI and ML capabilities, were selected to improve decision-making agility and responsiveness to market dynamics.
Maciej Kaniowski, COO of Avon International, emphasized, “Blue Yonder’s solutions align with our commitment to customer and partner needs, enabling a cost-effective and sustainable transformation across all channels.”
Reducing enterprise-wide inventory demands precise forecasting and efficient demand planning. Blue Yonder distinguishes itself with robust ML forecasting, scalable solutions, and explainable causal factors such as campaigns, pricing, promotions, catalog position, and seasonality, crucial for Avon.
Implementing Blue Yonder will empower Avon International to streamline supply chain operations and achieve:
- Integrated end-to-end planning to manage trends, demand, supply, inventory, and supplier collaboration.
- Enhanced forecast accuracy and planning efficiency through configurable causal factors.
- Strengthened omnichannel capabilities for competitive advantage and comprehensive forecasting in a unified solution.
- Improved service levels and optimized cash flow via centralized planning.
Avon International’s manufacturing and supply chain operations in Europe and Asia Pacific are managed by Avon Operations Polska (AOP) and Avon Distribution Polska (ADP), centered in Garwolin, Poland. AOP hosts Avon’s largest, technologically advanced factory, distributing cosmetics to 40 countries across three continents.
Terry Turner, president of Manufacturing at Blue Yonder, commented, “We’re honored to support Avon International’s digital supply chain transformation, aligned with our shared values of inclusion, women’s empowerment, and equity.”
For more details:
- Explore Blue Yonder Cognitive Demand Planning.
- Watch the video on Next Generation Demand Planning.
- Learn about Blue Yonder’s solutions for Consumer Industries.
- Read the e-book on Improving the Supply Chain through Predictive Insight.
