TouchTunes Music Company, LLC, North America’s largest in-venue interactive music and entertainment platform, has announced an exclusive partnership with Lucra, a leading provider of gamification technology. The collaboration introduces an innovative mobile integration called FunWallet, set to launch later this year, enhancing the experience for millions of bar patrons nationwide. This integration enables patrons playing darts and other bar games to engage in friendly competitions for cash or credits, elevating their in-venue interactions.
Ross Honey, CEO of TouchTunes, expressed excitement about the partnership, highlighting the opportunity to enhance customer engagement and extend their time spent at bars and restaurants. The FunWallet feature, seamlessly integrated into TouchTunes’ popular mobile app, aims to foster connections and drive value for operators and venue partners.
The partnership with Lucra brings advanced gamification capabilities to the TouchTunes app, allowing users to challenge friends locally or remotely through connected BullShooter dartboards. Users can track scores, win rates, earnings, and lifetime leaderboard standings, enhancing their competitive experience across various games.
Dylan Robbins, CEO of Lucra, emphasized the shared vision of leveraging competition and music to unite communities. He anticipates that integrating Lucra’s technology into the TouchTunes platform will create memorable shared experiences for millions of users.
The TouchTunes app will ensure a safe and convenient gaming environment with responsible gaming features, including age verification and user-controlled limits. The new social gaming feature, available in select markets, will launch alongside FunWallet in Q4 2024, enabling patrons to compete for real money or credits both locally and across states where electronic dart contests are permitted.
