Perfect Corp., a leader in AI and AR beauty and fashion technology known for its ‘Beautiful AI’ solutions, has announced a collaboration with NAO-ART, a subsidiary of Art Nature Group specializing in ready-to-wear wig brands for women. The partnership will integrate Perfect Corp.’s generative AI technology to offer a virtual try-on experience for 53 wigs, including fashion and medical wigs branded as “RIS,” on NAO-ART’s e-commerce site.
Traditionally, trying on wigs required visiting stores for face-to-face consultations, making it challenging to gauge suitability without committing to a purchase. The shift towards virtual try-on technology, accelerated by the pandemic, has been a focus for NAO-ART, culminating in this innovative use of Perfect Corp.’s AR technology. This advancement allows customers to simulate wearing various wigs with unprecedented realism, whether for fashion or medical purposes.
Hiroki Shintoku, President of NAO-ART, expressed enthusiasm about overcoming previous AR technology limitations to deliver a natural try-on experience. He highlighted the accessibility benefits for both fashion-conscious individuals and medical wig users, who can now explore options conveniently from home or hospital settings.
Alice Chang, Founder and CEO of Perfect Corp., underscored the significance of their generative AI in revolutionizing virtual hairstyling simulations. The collaboration with NAO-ART marks a milestone in bringing advanced beauty technology directly to consumers, aligning with Perfect Corp.’s commitment to enhancing customer experiences through cutting-edge AI solutions.
For those interested, NAO-ART’s virtual try-on service can be accessed at: NAO-ART Virtual Try-On
For more information on Perfect Corp.’s hair technology, visit: Perfect Corp. Virtual Hairstyles
