Bloomreach Introduces Advanced Loomi AI for E-commerce Personalization

Bloomreach, the leader in ecommerce personalization, has unveiled seven new premium features for its Loomi AI platform. These enhancements span marketing automation, search, and merchandising, empowering ecommerce teams to customize, optimize, and automate personalization across the customer journey.

The new features significantly enhance Loomi AI’s capabilities, enabling marketers to identify high-value customer segments instantly with AutoSegments, simplify analytics with the Loomi Analytics Assistant, and create multiple personalized onsite banners swiftly using the Weblayer Variant Generator.

For merchandisers and search teams, Loomi AI introduces Loomi Search+ powered by Google Cloud’s Vertex AI, offering precise results for complex queries. AI Studio allows merchandisers to refine search rankings without coding, while Visual Search lets customers find products using images. Additionally, Loomi Search now supports 33 languages, improving search accuracy across diverse customer bases.

“These premium features mark a leap forward in ecommerce personalization,” said Anirban Bardalaye, Chief Product Officer at Bloomreach. “They empower teams to drive profitable growth by leveraging AI that enhances personalization and boosts operational efficiency.”

To learn more, join the livestream event on June 26 at 11:00 AM ET during Innovation Fest: Summer of AI.

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