MANSCAPED Launches The Lawn Mower Ultra Gen 6 With Advanced Grooming Technology
MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, has unveiled its latest innovation in personal care with the launch of The Lawn Mower® Ultra Gen 6, the newest generation of its flagship electric groin and body hair trimmer. Designed to deliver a more refined grooming experience, the next-generation device combines premium materials, advanced blade technology, an interactive digital interface, and enhanced convenience features.
The Lawn Mower Ultra Gen 6 represents MANSCAPED’s continued focus on developing specialized grooming solutions for men. The company has positioned the latest model as its most technologically advanced trimmer yet, bringing together performance, precision, comfort, and design in a single device.
With its premium metal chassis, upgraded ceramic blade, high-resolution color display, and extended battery life, the Lawn Mower Ultra Gen 6 is engineered to provide a closer and smoother trim while reducing the need for repeated passes. The device is intended to make below-the-waist grooming more intuitive while giving consumers greater control over their personal-care routines.
When we created the groin grooming category, we saw an opportunity to transform an overlooked part of men’s self-care and hold it to a higher standard,” said Paul Tran, Founder and Chief Executive Officer of MANSCAPED. “The Lawn Mower Ultra Gen 6 sets a new benchmark for what below-the-waist grooming can be with intentional upgrades in the areas that matter most. From the way it performs to the way it feels in your hand, every element was thoughtfully engineered to deliver a more intuitive and elevated grooming experience.”
Advanced Technology Designed for Precision Grooming
Priced at $119.99, The Lawn Mower Ultra Gen 6 is built around a combination of upgraded cutting technology and user-focused features. The device introduces an enhanced dual-head system that gives consumers flexibility between trimming and shaving.
The interchangeable SkinSafe® ceramic trimmer head and bidirectional foil blade head are designed to support efficient grooming across different areas of the body. The floating foil head is engineered to follow body contours, helping provide a smoother shaving experience across curved and sensitive areas.
The trimmer also features constant RPM technology, which is designed to maintain consistent performance as battery power decreases. This allows users to experience dependable cutting performance throughout a grooming session rather than experiencing a noticeable reduction in power as the battery runs down.
Another significant upgrade is the device’s premium metal chassis. The sleek metal construction is designed to provide a balanced feel and improved control while giving the trimmer a more substantial, premium appearance in the hand. The design reflects the growing consumer demand for grooming devices that combine functionality with elevated aesthetics.
Interactive High-Resolution Display
The Lawn Mower Ultra Gen 6 also introduces an all-new high-resolution color display. The interactive interface provides users with useful information while operating the device, including real-time battery status.
The display also provides built-in tutorials and blade replacement reminders, helping consumers better understand how to use and maintain the device. By incorporating digital guidance directly into the trimmer, MANSCAPED aims to make the grooming process more intuitive, particularly for consumers who want additional assistance when using advanced grooming technology.
Battery performance has also been improved. The Lawn Mower Ultra Gen 6 delivers up to 100 minutes of runtime using a lithium-ion battery, representing the longest battery life among the trimmers in the company’s family.
The device further provides customizable length options. It comes with a 1.4mm fixed comb as well as three adjustable guide combs covering lengths from 3mm to 13mm. These options allow users to select different trimming lengths depending on their individual preferences and grooming routines.
Designed for Wet or Dry Use
Convenience is another central element of the new trimmer. The Lawn Mower Ultra Gen 6 is designed for both wet and dry use, allowing consumers to incorporate it into different grooming environments.
Both blades can be used wet or dry, while the waterproof construction also makes cleaning easier. The device is IPX7 rated for protection against immersion in up to one meter of fresh water for up to 30 minutes.
For additional visibility, the trimmer features a dual-temperature LED spotlight. The integrated lighting system is intended to illuminate difficult-to-see areas, helping consumers achieve greater precision while grooming.
Additional convenience features include USB-C charging and wireless charging options. The device also incorporates a travel lock designed to prevent accidental activation while being transported. A soft storage pouch is included to provide a convenient way to store the trimmer and accessories.
Expanding the Below-the-Waist Care Routine
Alongside the launch of The Lawn Mower Ultra Gen 6, MANSCAPED is expanding its product portfolio with a new collection of formulations designed specifically for below-the-waist care.
The company’s new three-step ball care routine is designed around cleansing, preparing, and protecting the skin. According to MANSCAPED, the collection was developed in response to consumer feedback and the specific challenges associated with below-the-waist grooming, including sweat, friction, and ingrown hairs.
As skincare routines continue to evolve, men are becoming more intentional about caring for every part of their body and seeking products that address their specific concerns,” said Merida Marston, Sr. Product Manager, Wet Goods at MANSCAPED. “Below-the-waist care comes with unique challenges like sweat, friction, and ingrown hairs. To address those needs, we gathered consumer feedback and worked alongside board-certified dermatologists to develop our new ball care collection, carefully selecting ingredients that balance efficacy with skin compatibility.”
The first product in the collection is Ball Scrub, priced at $12.99. The exfoliating formulation uses pineapple extracts and volcanic pumice to help remove dirt, dead skin, and freshly trimmed hair. The scrub is designed to prepare the skin for a closer shave as part of the broader grooming routine.
The second product is Ball Shave Gel, also priced at $12.99. The clear, no-drip gel is formulated specifically for the groin area and is designed to provide improved visibility and glide while shaving sensitive areas.
The third product is Ball Deo, priced at $12.99. The new and improved formulation is designed to help combat chafing and odor while soothing the skin and helping protect against ingrown hairs. Ball Deo is available in three scents: Persevere, Refined, and Unscented.
Together, the three products create a dedicated routine that extends beyond hair removal and focuses on the overall grooming experience.
Updated Grooming Packages
The launch also brings refreshed versions of several of MANSCAPED’s signature grooming bundles. The Perfect Package, The Performance Package, and The Platinum Package are being updated to feature The Lawn Mower Ultra Gen 6 alongside the company’s new below-the-waist care formulations.
The refreshed bundles are designed to provide consumers with a complete grooming solution rather than requiring them to purchase individual products separately. At the same time, all four new products are available individually, giving consumers the flexibility to build their own grooming routines.
The expanded product lineup reflects MANSCAPED’s broader approach to men’s personal care, moving beyond traditional hair trimming toward a more comprehensive grooming ecosystem.
Available Across the United States and Canada
The Lawn Mower Ultra Gen 6 and the new groin care formulations are now available in the United States and Canada, with additional international markets expected to follow.
Consumers can purchase the products through MANSCAPED’s online store and Amazon. The Lawn Mower Ultra Gen 6 Essentials Kit, which combines the new trimmer with Ball Deo in the Refined scent, is also available online and in stores through Best Buy in the United States and Canada.
MANSCAPED said additional retail partners are expected to be announced in the coming weeks, potentially expanding access to the new grooming technology through a broader retail network.
The launch comes as men’s grooming continues to expand beyond basic shaving and hair-care products. Consumers increasingly have access to specialized tools and formulations designed around specific areas, routines, and personal-care needs. MANSCAPED’s latest product introduction seeks to build on this evolution by combining specialized hardware with a complementary skin-care regimen.
With The Lawn Mower Ultra Gen 6, the company is emphasizing performance-oriented engineering, premium design, digital functionality, and personalization. Its accompanying Ball Scrub, Ball Shave Gel, and Ball Deo products further extend the brand’s focus on creating a complete grooming routine.
From the upgraded ceramic blade and dual-head system to the 100-minute battery, interactive display, adjustable trimming lengths, LED spotlight, and wet-or-dry functionality, the Lawn Mower Ultra Gen 6 is designed as a comprehensive grooming device. Meanwhile, the new care formulations provide consumers with additional options for preparing and maintaining the skin before and after grooming.
Through these latest launches, MANSCAPED is continuing to develop its position within men’s personal care by treating below-the-waist grooming as a dedicated category. The Lawn Mower Ultra Gen 6 and accompanying care products are intended to give consumers a more complete and elevated approach to their grooming routines, combining specialized technology with products designed for everyday care.
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over 14 million men worldwide. The company offers a diversified portfolio of premium tools, formulations, and accessories designed for head-to-toe grooming and self-care. MANSCAPED products are available in 40 countries through manscaped.com, on Amazon in more than 100 countries worldwide, and at major retailers including Target®, Walmart, CVS, Best Buy, Costco.com, Military Exchanges, and many more internationally.
