New research from Assertive and Liminal highlights the growing convergence of fraud prevention and cybersecurity, emphasizing the need for unified defenses against increasingly sophisticated digital threats.
Asertify, a leading provider of fraud prevention solutions that helps merchants attract more high-quality customers and expand revenue and growth through its Predictive Yes Platform, has released a groundbreaking proprietary research report in partnership with Liminal, “ The Convergence Dividend: Quantifying What Fraud-Cyber Convergence Actually Delivers.” This report, which surveyed 250 executives at the director level or above in fraud prevention, risk management, and security across the retail and e-commerce, travel, food service, entertainment and media, and marketplace sectors, is the first large-scale empirical study to demonstrate that the convergence of fraud prevention and cybersecurity leads to better performance and the first to identify specific behaviors that differentiate high-performing organizations from those that do not.
While nearly all respondents (94%) recognized the convergence of fraud prevention and cybersecurity as a priority, the survey revealed that many organizations lack a clear framework for effectively implementing it. To identify the best-performing methods, Assertify and Liminal analyzed organizational behavior using the “Precise Yes” metric. This metric measures how accurately merchants were able to determine “Yes” to customers, specifically defined as the approved amount per dollar of fraudulent chargebacks.
This analysis resulted in a four-pillar maturity model that identifies the most important operational characteristics for successfully integrating fraud prevention and cybersecurity.
- Sharing of two or more threat types/use cases: The anti-fraud team and the cybersecurity team share responsibility for two or more specific threat types.
- Data sharing through a common platform: Integrate fraud prevention and cybersecurity data on a common pipeline to gain a holistic view of the customer lifecycle.
- Regular consultations at the board level: Setting fraud prevention measures as a regular agenda item at board meetings.
- Organizational Integration: The fraud prevention team and cybersecurity team have been formally integrated under the same organizational structure.
Organizations that implement all four of these pillars achieve a “Precise Yes score” of $1,540 per dollar lost due to fraud, compared to $456 per dollar lost due to fraud in organizations that still operate with siloed departments—a difference of 3.4 times. This superiority in precision is primarily due to a reduction in fraud chargeback rates. In fact, top-performing organizations have reduced their fraud chargeback rates by 62% compared to organizations that have not embarked on integrating fraud prevention and cybersecurity.
The study also revealed that the order in which organizations implement these pillars is crucial. Organizations that reorganized their fraud prevention and cybersecurity teams before establishing systems for sharing data, accountability, and operational collaboration performed worse than organizations that kept the teams separate. This suggests that successful integration should begin with sharing workflows and intelligence, rather than changing the organizational chart.
Maryling Yu, Chief Marketing Officer at Assertify, said, “One finding in particular stood out: organizations that improve their data sharing mechanisms between fraud prevention and cybersecurity teams are performing better. By making signals visible and shared across the entire customer lifecycle, both teams gain a more comprehensive understanding of risk. As a result, they can confidently acknowledge good customers, reduce unnecessary friction, and drive greater business outcomes.”
Philip Burley, Chief Innovation Officer at Liminal, said, “The data shows that these are not organizational structure issues, but rather issues related to operational behavior. This means that major budget overhauls and organizational restructuring are not necessary. What is needed is for both teams to decide to tackle the same challenges and to build habits to make that a reality. This means that there is hope that any organization working on interdepartmental collaboration and integration can reach top-tier performance levels.”
This survey also provides the first comparative insights into the convergence of fraud prevention and cybersecurity across industries, revealing significant differences in maturity across sectors. For example, retail and e-commerce companies generally performed best, while marketplace operators faced the greatest challenges in balancing customer trust with losses from fraud. At the same time, it was found that 97% of the surveyed companies are already making progress toward convergence. This suggests that this transition is being driven by operational necessity rather than top-down directives from management.
The Convergence Dividend: Quantifying What Fraud-Cyber Convergence Actually Delivers” is available for download at Accertify.com/2026-report .
About Assertify
Assertify supports the smooth operation of businesses by demonstrating exceptional capabilities in one area: the precise identification of fraud. Its Predictive Yes Platform helps businesses mitigate risk, attract more high-quality customers, expand revenue, and drive growth. With a track record of processing over 10 billion transactions and more than $1 trillion in e-commerce payments in the past 12 months, Assertify provides the intelligence and precision essential for fraud prevention and payment teams to confidently approve transactions and drive growth. For more information, visit accertify.com .
About Liminal
Liminal is an actionable intelligence company that provides expert-verified, structured intelligence across the identity, fraud prevention, and cybersecurity markets. The company offers business leaders and AI systems a reliable alternative to generic models that often fall short in critical decision-making. Trusted by Visa, Mastercard, Google, JPMC, and leading global platform companies in the digital identity field, Liminal was founded in 2022 and is headquartered in New York City.
