Two American classics are joining forces for an exciting collaboration. 7-Eleven, Inc. and The Tetris Company have partnered up to commemorate the 40th anniversary of the beloved Tetris® game, inviting customers to drop by their nearby 7-Eleven®, Speedway®, and Stripes® stores to indulge in snacks and stacking.
Starting today, customers nationwide who purchase select products via 7Rewards®, Speedy Rewards®, or 7NOW® Delivery stand a chance to win one of 20,000 limited edition Tetris handheld gaming devices fashioned after 7-Eleven’s iconic frozen beverage, the Slurpee drink.* Crafted by My Arcade®, these bespoke handheld devices pay homage to Tetris through the lens of the world’s most recognizable frozen treat.
In addition, 7-Eleven has unveiled exclusive co-branded merchandise, including retro t-shirts, hoodies, hats, stickers, keychains, and totes, all available on their online merchandise store, 7Collection. A limited quantity of gaming devices will also be up for grabs for purchase.
Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer, expressed, “We recognize that our customers are avid gaming enthusiasts who also cherish a healthy dose of nostalgia – making this collaboration with Tetris an ideal match. We’re thrilled to offer fans of these iconic brands a unique, unparalleled way to relive the classic arcade game they adore.”
Maya Rogers, CEO of Tetris, echoed the sentiment, stating, “As we celebrate Tetris’s monumental 40th anniversary, we’re thrilled to announce our partnership with 7-Eleven, another iconic brand cherished across generations. This collaboration embodies our spirit of innovation and provides fans with a fresh, enjoyable way to engage with Tetris.”
For loyalty members seeking extra chances to win, scoring 7 additional entries is possible by purchasing fan-favorite items such as Slurpee drinks, Big Gulp® and Big Bite® hot dogs, as well as any variety of Red Bull, including Energy Drink, Sugarfree, and the new Red Bull Summer Edition Caruba Elderflower.
